Growth Marketing Framework – Zar Case Study

How to boost your business with a Growth Marketing Framework – Zar Acoustic Case Study Intro Zar Acoustic is a fingerstyle musician and songwriter based in Dublin who won our contest: the Social Hack. The prize of the contest was a whole month of Social Media Management on us, but we took a step further […]

Sparktoro – discover what your audience reads, watches, listens-to, and follows

Sparktoro – a social listening tool for your Digital Strategy This month we’ve tested and worked on our Social Media Strategy by incorporating this tool into our workflow but before we dig that down, let’s introduce it. Sparktoro is a tool that identifies your customers’ biggest sources of influence, and the hidden gems⁠—so you can […]

How designing a Buyer Persona can save you thousands

The high competition market requires laser targeting, are you doing it right? Every minute on the internet:   As you can see, there are many platforms, many actions, and plenty of competitors who might have a bigger budget, an internal marketing department, and many other resources. So, how can we increase our marketing performances with […]

My favorite tool to design a buyer persona

Design a persona

A Step by step guide to designing your Buyer Persona “Instead of bludgeoning the public with ads or dominating the front page of a newspaper to drive awareness, they [Growth Hackers] use a scalpel, precise and targeted to a specific audience.” Ryan Holiday As we have seen in the article: How Designing a Buyer Persona […]