Growth Marketing Framework – Zar Case Study

How to boost your business with a Growth Marketing Framework – Zar Acoustic Case Study Intro Zar Acoustic is a fingerstyle musician and songwriter based in Dublin who won our contest: the Social Hack. The prize of the contest was a whole month of Social Media Management on us, but we took a step further […]

Sparktoro – discover what your audience reads, watches, listens-to, and follows

Sparktoro – a social listening tool for your Digital Strategy This month we’ve tested and worked on our Social Media Strategy by incorporating this tool into our workflow but before we dig that down, let’s introduce it. Sparktoro is a tool that identifies your customers’ biggest sources of influence, and the hidden gems⁠—so you can […]

How designing a Buyer Persona can save you thousands

The high competition market requires laser targeting, are you doing it right? Every minute on the internet:   As you can see, there are many platforms, many actions, and plenty of competitors who might have a bigger budget, an internal marketing department, and many other resources. So, how can we increase our marketing performances with […]

6 tips to design an effective landing page

“A landing page is any webpage on which an Internet visitor first arrives on their way to an important action that you want them to take on your site” This is what Tim Ash, author of Landing Page Optimization, says about this very special type of page on your website and we all know that […]

My favorite tool to design a buyer persona

Design a persona

A Step by step guide to designing your Buyer Persona “Instead of bludgeoning the public with ads or dominating the front page of a newspaper to drive awareness, they [Growth Hackers] use a scalpel, precise and targeted to a specific audience.” Ryan Holiday As we have seen in the article: How Designing a Buyer Persona […]

Case study: Mattel’s Marketing Strategy for Barbie’s 60th anniversary.

An omnichannel marketing strategy that mixes ‘traditional marketing’, pr and digital marketing. For Barbie’s 60th anniversary Mattel developed an omnichannel Marketing strategy to maximize the reach and Brand Awareness for the worldwide famous doll, let’s see how they planned and executed it. Strategy Planning for most of Mattel’s major campaigns began 12-to-18 months before the […]