The ‘Dark Side’… of User Interfaces
Dark themes are becoming every day more and more popular. In a certain way, having a dark interface is quite mandatory nowadays, not only for the new software and OS that allow you to choose which theme to pick. The question now is, of course, how can we design an effective “dark theme”? Before diving […]
Facebook Ads for Local businesses – a proven Strategy
Intro Hello dear reader, and welcome to this article. Today I will be sharing a proven Facebook ads Strategy for Local businesses that helped me generating huge sales for many shops. So, if you own a local business such as a shop, a restaurant, or a beauty salon, and such, or you’re a marketer managing […]
Growth Marketing Framework – Zar Case Study
How to boost your business with a Growth Marketing Framework – Zar Acoustic Case Study Intro Zar Acoustic is a fingerstyle musician and songwriter based in Dublin who won our contest: the Social Hack. The prize of the contest was a whole month of Social Media Management on us, but we took a step further […]
Sparktoro – discover what your audience reads, watches, listens-to, and follows
Sparktoro – a social listening tool for your Digital Strategy This month we’ve tested and worked on our Social Media Strategy by incorporating this tool into our workflow but before we dig that down, let’s introduce it. Sparktoro is a tool that identifies your customers’ biggest sources of influence, and the hidden gems—so you can […]
How designing a Buyer Persona can save you thousands
The high competition market requires laser targeting, are you doing it right? Every minute on the internet: As you can see, there are many platforms, many actions, and plenty of competitors who might have a bigger budget, an internal marketing department, and many other resources. So, how can we increase our marketing performances with […]
5 UX Design Essential Tips
In a world where you can find millions of websites that have the information you are looking for, how can you stand out? There’s a simple way to answer this question and is all about being simple and functional: I am a lazy user, and when I want to check something on the web, I […]
6 tips to design an effective landing page
“A landing page is any webpage on which an Internet visitor first arrives on their way to an important action that you want them to take on your site” This is what Tim Ash, author of Landing Page Optimization, says about this very special type of page on your website and we all know that […]
My favorite tool to design a buyer persona
A Step by step guide to designing your Buyer Persona “Instead of bludgeoning the public with ads or dominating the front page of a newspaper to drive awareness, they [Growth Hackers] use a scalpel, precise and targeted to a specific audience.” Ryan Holiday As we have seen in the article: How Designing a Buyer Persona […]
The Clubhouse Growth Hacking Strategy
How to acquire customers with a referral program – The Velvet Rope Strategy Clubhouse grew from over 3.5 million global downloads as of February 1, 2021, to reach 8.1 million by February 16, 2021. This happened thanks to a Growth Hacking Strategy called: the Velvet Rope Strategy. After gaining the initial traction the Clubhouse Marketing […]
Case study: Mattel’s Marketing Strategy for Barbie’s 60th anniversary.
An omnichannel marketing strategy that mixes ‘traditional marketing’, pr and digital marketing. For Barbie’s 60th anniversary Mattel developed an omnichannel Marketing strategy to maximize the reach and Brand Awareness for the worldwide famous doll, let’s see how they planned and executed it. Strategy Planning for most of Mattel’s major campaigns began 12-to-18 months before the […]