Facebook Ads for Local businesses – a proven Strategy

Intro Hello dear reader, and welcome to this article. Today I will be sharing a proven Facebook ads Strategy for Local businesses that helped me generating huge sales for many shops. So, if you own a local business such as a shop, a restaurant, or a beauty salon, and such, or you’re a marketer managing […]

Growth Marketing Framework – Zar Case Study

How to boost your business with a Growth Marketing Framework – Zar Acoustic Case Study Intro Zar Acoustic is a fingerstyle musician and songwriter based in Dublin who won our contest: the Social Hack. The prize of the contest was a whole month of Social Media Management on us, but we took a step further […]

Sparktoro – discover what your audience reads, watches, listens-to, and follows

Sparktoro – a social listening tool for your Digital Strategy This month we’ve tested and worked on our Social Media Strategy by incorporating this tool into our workflow but before we dig that down, let’s introduce it. Sparktoro is a tool that identifies your customers’ biggest sources of influence, and the hidden gems⁠—so you can […]

How designing a Buyer Persona can save you thousands

The high competition market requires laser targeting, are you doing it right? Every minute on the internet:   As you can see, there are many platforms, many actions, and plenty of competitors who might have a bigger budget, an internal marketing department, and many other resources. So, how can we increase our marketing performances with […]

Can Popcorn make you immune to advertisement?

A study from the Cologne University tried to prove this assumption: were they able to? One day I was making some research for my editorial plan, I found out that there is an international day dedicated to popcorn lovers (crazy, right. March 11th, in case you were wondering) and, as one of them, I started […]

My favorite tool to design a buyer persona

A Step by step guide to designing your Buyer Persona “Instead of bludgeoning the public with ads or dominating the front page of a newspaper to drive awareness, they [Growth Hackers] use a scalpel, precise and targeted to a specific audience.” Ryan Holiday As we have seen in the article: How Designing a Buyer Persona […]

The Clubhouse Growth Hacking Strategy

How to acquire customers with a referral program – The Velvet Rope Strategy Clubhouse grew from over 3.5 million global downloads as of February 1, 2021, to reach 8.1 million by February 16, 2021. This happened thanks to a Growth Hacking Strategy called: the Velvet Rope Strategy. After gaining the initial traction the Clubhouse Marketing […]

Case study: Mattel’s Marketing Strategy for Barbie’s 60th anniversary.

An omnichannel marketing strategy that mixes ‘traditional marketing’, pr and digital marketing. For Barbie’s 60th anniversary Mattel developed an omnichannel Marketing strategy to maximize the reach and Brand Awareness for the worldwide famous doll, let’s see how they planned and executed it. Strategy Planning for most of Mattel’s major campaigns began 12-to-18 months before the […]