How designing a Buyer Persona can save you thousands

The high competition market requires laser targeting, are you doing it right? Every minute on the internet:   As you can see, there are many platforms, many actions, and plenty of competitors who might have a bigger budget, an internal marketing department, and many other resources. So, how can we increase our marketing performances with […]

Can Popcorn make you immune to advertisement?

A study from the Cologne University tried to prove this assumption: were they able to? One day I was making some research for my editorial plan, I found out that there is an international day dedicated to popcorn lovers (crazy, right. March 11th, in case you were wondering) and, as one of them, I started […]